Don't be fooled by the frauds.
If you google the term ‘influencer’, the definition describes that person as “an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience.”
Influencers have commandeered the market in almost every industry. From fitspos aka fitness “celebrities”, to dogs with IG accounts boasting thousands of followers (okay those accounts are legit), influencers have changed the marketing game tenfold. And while some influencers have legitimate training and expertise, we as consumers have to be cognizant of the fact that every industry is riddled with frauds.
Just because someone has a set of Morphe brushes, a Naked Palette, and has logged 10 hours of YouTube videos, it does NOT make them a professional.
I’ve lost count of the amount of brides who come to me in panic mode, because her cousin’s best friend's neighbor “is really good at her own makeup and has tons of followers”, did her makeup for a trial run, and it ended up in a complete disaster. Just because someone is good at her or his own makeup does not mean they can translate those skills on to another person. Professionals have the skills and knowledge to be able to interpret and deliver the desired look for each individual. How, you ask? Training. Hours and hours of training, which results in certifications and/or licenses.
So the next time you are looking to hire an influencer as a personal trainer, beautician or whatever it may be, do your homework and ask for credentials, reviews and portfolio of previous work. If she/he is only able to offer you a discount code, chances are they aren’t worth what they’re selling.